Deep Expertise in Four Disciplines
Not a list of buzzwords: four things I’ve spent a decade getting good at, and how each one serves your brand.
Discipline 01
Social Media Management
This is where most of my client work lives. I take over business social accounts completely: the monthly plan, the creative, the posting schedule, and the replies. The difference between a managed account and a neglected one is visible within weeks, and it’s the single highest-leverage thing a small business can outsource.
- Monthly content calendars built around your goals and seasons
- Posts, carousels, stories, and reels created in your brand voice
- Community management: comments, messages, and reviews answered like a human
- Regular reporting in plain language, not vanity-metric soup
TikTok
Discipline 02
Marketing & Content Strategy
Before a single post goes out, we answer the hard questions: who are you for, what do you stand for, and why should anyone care? I build positioning and messaging frameworks in plain language, then turn them into content systems where one strong idea feeds your feed, your stories, and your video for weeks.
- Brand positioning and messaging you can actually use day to day
- Content pillars and editorial calendars your team (or I) can run
- Repurposing workflows: one idea becomes twenty pieces of content
- Campaign concepts for launches, seasons, and product drops
Storytelling
Editorial Planning
Campaigns
Discipline 03
AI Filmmaking & Video Production
Video wins attention, but traditional production prices most small businesses out. I direct AI-assisted video: concept, script, visuals, and edit, producing cinematic ads and brand films at a fraction of the old cost. My standard is simple: if a viewer can tell how it was made, I haven’t finished. Much of my experimentation in this space happens through Ailygence, where we teach practical AI skills alongside doing the work.
- Cinematic brand films and video ads, directed end to end
- Short-form video built for the first three seconds
- Product and campaign visuals with a film-grade look
- Honest guidance on where AI video fits, and where it doesn’t
AI Video
Editing
Short-Form
Discipline 04
Brand Strategy & Positioning
The unglamorous foundation everything else stands on. I help founders articulate what their brand means before spending a dollar on content: the audience, the promise, the personality, and the story competitors can’t copy. Clients tell me this clarity alone was worth the engagement, because every later decision gets easier.
- Positioning workshops that end with usable answers, not decks
- Audience definition: who you’re for, and just as importantly, who you’re not for
- Brand voice guidelines your whole team can follow
- Competitive mapping to find the space you can own
Brand Voice
Audience Research
Messaging
How We Collaborate
Three straightforward engagement models. No 40-page proposals.
Monthly Retainer
I run your social media or content engine month to month: planning, creating, publishing, engaging. You get consistency without hiring, and you can see the monthly packages on the pricing page.
Project Commission
A defined piece of work with a beginning and an end: a campaign, a brand film, a positioning sprint, a content bundle. Scoped in writing, delivered on schedule.
Advisory & Workshops
For teams that execute in-house but need senior direction: strategy reviews, AI workflow setup, and workshops that leave your people more capable than they started.
Put This Expertise to Work
Social media, content, AI video, and strategy, applied to your business and your goals.