Deep Expertise in Four Disciplines
Not a list of buzzwords: four things I’ve spent a decade getting good at, and how each one serves your brand.
Social Media Management
This is where most of my client work lives. I take over business social accounts completely: the monthly plan, the creative, the posting schedule, and the replies. The difference between a managed account and a neglected one is visible within weeks, and it’s the single highest-leverage thing a small business can outsource.
- Monthly content calendars built around your goals and seasons
- Posts, carousels, stories, and reels created in your brand voice
- Community management: comments, messages, and reviews answered like a human
- Regular reporting in plain language, not vanity-metric soup
TikTok
Marketing & Content Strategy
Before a single post goes out, we answer the hard questions: who are you for, what do you stand for, and why should anyone care? I build positioning and messaging frameworks in plain language, then turn them into content systems where one strong idea feeds your feed, your stories, and your video for weeks.
- Brand positioning and messaging you can actually use day to day
- Content pillars and editorial calendars your team (or I) can run
- Repurposing workflows: one idea becomes twenty pieces of content
- Campaign concepts for launches, seasons, and product drops
Storytelling
Editorial Planning
Campaigns
AI Filmmaking & Video Production
Video wins attention, but traditional production prices most small businesses out. I direct AI-assisted video: concept, script, visuals, and edit, producing cinematic ads and brand films at a fraction of the old cost. My standard is simple: if a viewer can tell how it was made, I haven’t finished. Much of my experimentation in this space happens through Ailygence, where we teach practical AI skills alongside doing the work.
- Cinematic brand films and video ads, directed end to end
- Short-form video built for the first three seconds
- Product and campaign visuals with a film-grade look
- Honest guidance on where AI video fits, and where it doesn’t
AI Video
Editing
Short-Form
Brand Strategy & Positioning
The unglamorous foundation everything else stands on. I help founders articulate what their brand means before spending a dollar on content: the audience, the promise, the personality, and the story competitors can’t copy. Clients tell me this clarity alone was worth the engagement, because every later decision gets easier.
- Positioning workshops that end with usable answers, not decks
- Audience definition: who you’re for, and just as importantly, who you’re not for
- Brand voice guidelines your whole team can follow
- Competitive mapping to find the space you can own
Brand Voice
Audience Research
Messaging
How We Collaborate
Three straightforward engagement models. No 40-page proposals.
Monthly Retainer
I run your social media or content engine month to month: planning, creating, publishing, engaging. You get consistency without hiring, and you can see the monthly packages on the pricing page.
Project Commission
A defined piece of work with a beginning and an end: a campaign, a brand film, a positioning sprint, a content bundle. Scoped in writing, delivered on schedule.
Advisory & Workshops
For teams that execute in-house but need senior direction: strategy reviews, AI workflow setup, and workshops that leave your people more capable than they started.