Caterpillar lifestyle showcased its new Spring/Summer 2016 footwear and apparel collection with fashion prostration on 29th January, at Dolmen Mall Clifton, Karachi.
CAT brand is a heavyweight lifestyle brand with a heavy equipment heritage.
CAT Footwear is a leader in high performance work boots and lifestyle footwear for men, women, and children.
CAT Apparel values genuine clothing designed for exceptional function, performance, versatility and comfort, the things that make a real difference at the end of a tough day.
CAT Lifestyle is inspired by the long-standing heritage and relentless determination of Caterpillar
The event was attended by press, media persons, fashion lovers, socialites, models, celebrities and many others.
Imran Abbas, Ahsan Khan, and Shaista Lodhi were also spotted at the launch of CAT Lifestyle among others.
Fans became crazy to see Imran, Ahsan and Shaista. And here the selfie season started!
Before the fashion presentation, the 4 models came on the ramp and presented the key look to open the mystery box containing brand logo.
And then the fashion show started, and Imran Abbas was the show stopper of this fashion presentation
While speaking about new collection launch Mr. Faisal Shakeel (Director of CAT Lifestyle) commented that,
“We’re delighted to have an overwhelming response to our new collection which reflects durability and performance. CAT maintains its persona of being tough and sturdy in constitution – an icon that makes your alpha male personality stand out of the crowd.”
Here are some pictures from the launch of CAT Lifestyle
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Sagar Samy
Sagar Samy is an AI Generalist, entrepreneur, digital strategist, educator, and storyteller working at the intersection of Artificial Intelligence, content, media, marketing, and digital innovation.
He is the Founder & CEO of AIlegence, where he works on AI-powered solutions, digital strategies, creative content, and emerging technologies that help individuals and businesses adapt to the rapidly changing digital landscape.
Beyond his work as an entrepreneur, Sagar actively conducts AI training, workshops, mentorship sessions, and talks for students, professionals, freelancers, and organizations. His sessions focus on making AI practical, accessible, and useful in real-world work, from content creation and communication to productivity, freelancing, marketing, and business.
As a media and communication professional and Gold Medalist from SZABIST University, Sagar brings together his background in storytelling, filmmaking, digital marketing, and communication with his growing expertise in generative AI and emerging technologies.
He has spoken at universities, professional events, entrepreneurship programs, and industry sessions, helping people understand not just what AI can do, but how to actually use it to create, work smarter, and build new opportunities.
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As a Senior Accounts Lead, he develops and directs marketing strategies that align seamlessly with client goals, integrating AI tools to boost efficiency and foster data-informed decision-making. In 2023, Sagar expanded his professional footprint by founding Sagar Samy Ltd in the UK, focusing on innovative digital commerce solutions.
His scholarly work is featured in prestigious national and international journals, reinforcing his position as a key thinker in digital communication. Sagar invites collaboration with like-minded professionals and organizations eager to explore and expand in the arenas of digital marketing and AI-driven strategies.
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Sagar Samy 