Category: Fashion

Chase Up Gujranwala officially opens for all Shopping Lovers

Shopping is the favourite thing that we all love to do. It’s not only about girls but guys also do shopping. The moment we talk about shopping, so we often become confused that where to go, sales, discounts and all. Another problem is that if one thing is being offered at this store so for other things you need to go to an entirely different shop and its damn time-consuming. Though there are shopping malls still department store is the most wanted. Thank you, Chase Up for being existing. Recently they have opened their new outlet “Chase up Gujranwala”.

Chase Up Gujranwala

Chase Up Gujranwala is the newest one before that they already have 8 outlets; 6 in Karachi, 1 in Multan and remaining in Faisalabad. Now, the latest addition in Gujranwala will increase its popularity in Punjab.

Chase Up offers a variety of products. From grocery items to clothing, watches to jewellery, crockery to stationery, cosmetics to perfumes and so on. With all items under one roof, people of Gujranwala can get the best ever shopping experience on wholesale rates.

Chase Up Gujranwala

Chase up Pakistan has unique selling points (USPs)

  • They offer all products on wholesale and discounted prices
  • They offer refund and exchange facility to its customers
  • They give special importance to their customer

The above mentioned USPs have played a great role in its ever-growing popularity.

Well, come back to the newly opened branch of Chase Up. The opening of the branch became one of the hot topics of Pakistan. It was trending among top 5 trends on Twitter.

Many people across Pakistan shared their views on Twitter by using hashtag #ChaseUpGujranwala

Twitter Trends

Ms Tayyaba Zee shared her excitement by tweeting

https://twitter.com/TayyabaZee/status/1177568925346746369

Mr Nouman Younus talked about the discounts on electronic items, he tweeted

Mr Sagar Samy called all the shopping lovers, he tweeted

Ms Afshan Younus shared a real-life story, she tweeted

Mr Arham Imtiaz summarized everything by tweeting

How could Chase Up left behind, they also tweeted on overwhelming response and thanked their valued customers

Hence, the new branch in Gujranwala will play a major role in providing everything under one roof. This will make it more well-known in Punjab and they will also keep spreading their outlets in other cities of Pakistan to fulfil the needs of their loyal customers.

Fashion film of the year; featuring Sana Javed and Ali Rehman!

When we talk about the innovation in the field of fashion then the name first comes ion our mind is none other than Nomi Ansari. Yes, Nomi Ansari who entered in the Pakistan fashion industry in 2001. After that, he kept experimenting with new things, and every time he impressed us with his mind-blowing collection.

This time he has also done something in the field of fashion that might be done before but not in the way Nomi has done. Yes, he has recently released a fashion film in which he is featuring Sana Javed and Ali Rehman for his latest label named “Qabool Hai”. The name itself reflects that it’s about bride and groom but the way it has been presented is simply wow.

Qabool Hai - Nomi Ansari (8)

Fashion Film Review

A video starts with a decoration of a home. Everyone is busy in chores and kids are also happy and excited and enjoying the moment.

Qabool Hai - Nomi Ansari (5)

From Mehndi, Bharat to Reception; each and everything is presented in such a beautiful way. If at Mehndi, Dhol Dharaka has taken place with the song Aya Lariya. So on Bhaarat, the bride is getting ready for the wedding ceremony and the groom meets her and enjoys the moment.

Qabool Hai - Nomi Ansari (4)

 

And finally, the most awaited phrase takes place “Qabool Hai”, and the song Afreen Afreen is wisely chosen for Bharat and reception, which not only enhances the beauty of this video but also attracts the listeners and grabs their emotions.

Qabool Hai - Nomi Ansari (10)

A mind-blowing cinematography has been done in this 2 minutes and 33 seconds fashion film. The video will force you to watch it again and again. Shots, angles, props, and everything that is a part of this video is done in such a beautiful way. The most important thing about this video is that it’s detailing is amazing so it will definitely give you a real touch.

Nomi Ansari posted a video

Nomi Ansari posted a video on his Facebook page on Sunday 23rd October by writing a caption.

“Presenting to you our fashion film of the year #QaboolHai starring the beautiful Sana Javed & the handsome Ali Rehman Khan in association with our jewellery partner Hamna Amir Designer Jewelry and our style director Aneela Murtaza hair and make-up by N-PRO Nabila”

 

Indeed, Nomi has come up with an amazing idea of presenting fashion film in such way that has never been seen before.

Mughalia Tarz-e-Ishq – Promotion of Mughal Culture via Ramp Walk!

We live in a country that has forgotten its identity because of too much influence of western culture, and we feel proud to adopt western culture, instead of adopting our own traditional culture that having long history. In fact we feel shame in adopting our culture. If we see the history so how beautiful and vast our culture was, and Mughal culture is one of those. Indeed Mughal era was the golden era of subcontinent, their culture, traditions, customs, and so on. Each and everything was royal.

Pakistan Fashion Industry is playing major role in destroying norms and customs of the society by continue promoting Western Culture in the society. Just because of it, the society has started adopting western culture, and has forgotten their own golden culture. And unfortunately media is playing major role in promoting instead of stopping it.

To highlight this issue Kamran Javaid (famous for organizing Karachi Advertising Festival, Karachi Short Film Festival, and Motivational campaign IQbalance) took stand to promote Mughal Culture at the opening ceremony of IQbalance season 3. Event took place at Park Towers, Karachi. It was divided into 2 parts in which the first part was the opening ceremony of IQbalance season 3, while the second part was Mughalia Ramp Walk with the name “Mughalia Tarz-e-Ishq”

The aim of the event was to promote not only Mughal culture but also new talent including Designers, Models, Make-up artists, etc. Plus, it was also the trainer launching ceremony (TLC) so in the first part of the event, trainers were introduced in TLC, while in the second part Mughlia Tarz-e-Ishq took place.

The event was attended by bloggers, photographers, press, media, and socialites among others. Although the TLC couldn’t brought the attention of attendees but the Mughlia Tarz-e-Ishq capture the hearts of audience, and in between the performance of very talented singer Syed Hassaan was trying to keep the energy level high. Although he’s new in the industry but his voice will soon make him the popular singer in the field of Music industry.

Mughalia Ramp walk was divided into 3 parts. In first part story of Salim/Anarkali and Jahanghir/Noor Jahan, in second part Nawabi culture and Umra-o-Jahan, while in third part story of Joda Akbar was shown with ramp walk of models.

While talking about the event Kamran Javaid said,
In our industry, we’re promoting western culture. So, someone has to take stand to promote Eastern culture, and I tried my best to introduce Mughia Tarz-e-Ishq for promotion of eastern culture.

Arif Dawood (Director of the Mughlia Tarz-e-Ishq) revealed,
The aim of the show is not only providing entertainment but also providing platform to all those designers who don’t get a chance to showcase their collection on renowned platforms.

It is such a great step by Mr. Kamran Javiad to promote eastern culture, and we should highly appreciate his efforts. This kind of shows should be held in each city of Pakistan, and media should give it good coverage for the betterment of society.

Here are few pictures from the event.

Fashion Pakistan Week (FPW17) on Twitter

fashion-pakistan-week-17

Fashion Pakistan, is one of the leading platform for Pakistani fashion designers. Fashion Pakistan has a long tradition of holding bi-annual fashion weeks, with the very first Fashion Pakistan Week. The council has continually looked to new ways to support Pakistan’s growing fashion industry.

The Fashion Pakistan Council (FPC) organizes 2 fashion weeks in a year, one as spring/summer fashion week, and the other as autumn/winter fashion week. And this year, council has successfully completed its 10 years.

This time Fashion Week will be for 2 days instead of 3 days. Because the council has decided to invest on quality instead of quantity. The dates for FPW Spring/summer 2017 are the 22nd and 23rd of February, 2017. The event will feature some of the country’s most renowned labels.

Let’s see what’s happening on Twitter!

Anoushay Ashraf is so excited for FPW17

See what Shehroz Sabzwari says about FPW17

Check out the amazing teaser of humayun Alamgir

Watch who’s running for Bank Alfalah’s rising talent award

Nauman Afreen is excited for his first teaser

Fashion Blitz while sharing updates

While Iftkhan Khan in reply to Fashion Pakistan and wishes hood luck

So, that’s all from Twitter, while I’m also so excited for this event. Keep following me on social media for all the latest updates and stay tuned.

A New Clothing Fashion Brand “Talisman Apparels”

As the summer season is at its peak, and with the beginning of the summer season, the ladies anxiously wait for the new collection. Including lawn, embroidery, motif, and others.

The demand of summer season is that the dresses should be light, comfortable to wear, and loose to pass air through.

The color of the outfit should always be according to the season. In summer season, the colors should be bright and refreshing, while in winter season, the colors should be dark and vibrant.

This year almost every famous brand and the designer has come up with their summer collection. Among them, a new brand “Talisman Apparels” has launched their summer collection Volume 1.

Yes, Talisman by Textile Studio is women clothing fashion brand where you find the premier women apparels. It is a new brand of our Pakistan Fashion Industry. It has launched wonderful summer collection, which has won the hearts of many ladies because of their attractive beautiful look, and affordable rates. It has online store right now, but will soon open flagship store or outlet in the city of lights.

Place order online or via Phone/WhatsApp

Shop Online: http://www.talisman.com.pk
Place order via Phone/Whatsapp: +92 321 8274447

Have a look at the pictures and find your favorite dress design right now.

Embroidery & design inspired by the timeless culture of Afghanistan. A simple design, yet esthetic for your wardrobe.
Print inspired by a landscape embracing a different and natural color palette
Contemporary motifs scattered all over, depicting fusion of wisely designed multiple themes. Stylized respectively for women with a bold style statement
Fusion of both eastern and western. Its ethnic embroidery with simple cut makes it tempting
A perfect style statement for summer with its bold rustic print and embellishment
Print entwine with an abstract pattern and Buddha architecture
Print embracing old buildings, temple and a dispersed floral grid. The exclusive color pallet depicts the famous vintage era
The pride of Sindh ‘AJRAK’ designed in TALISMAN version, with it’s bold cut and fusion of original leather with laser cut makes it the most eye prevailing product
Inspired by the splendid culture of Sindh, enriched with different embroidery motifs. Perfect attire for casual wear

 

Contemporary motifs scattered all over, depicting fusion of wisely designed multiple themes. Stylized respectively for women with a bold style statement
Print inspired by a landscape embracing a different and natural color palette
Print inspired by Art Nouveau, embracing thematic elements such as flamingo, flowers, butterflies, bird cage and sculpture. A modern design fused with an old era
Fusion of both eastern and western. Its ethnic embroidery with simple cut makes it tempting
Print embracing old buildings, temple and a dispersed floral grid. The exclusive color pallet depicts the famous vintage era
Inspired by the splendid culture of Sindh, enriched with different embroidery motifs. Perfect attire for casual wear
Exquisitely designed classical white long shirt dress
The pride of Sindh ‘AJRAK’ designed in TALISMAN version, with it’s bold cut and fusion of original leather with laser cut makes it the most eye prevailing product
Embroidery & design inspired by the timeless culture of Afghanistan. A simple design, yet esthetic for your wardrobe
A perfect style statement for summer with its bold rustic print and embellishment
Teal mixed with rustic shades and elements of metal gives you a complete rugged look
TIE N DYE… Most classical technique used with the Japanese lace fabric, gives you the perfect summer look