EMI Pakistan Ltd. held an exclusive premier of “Gul-e-Daudi (The Chrysanthemum), in tribute to Madam Noor Jehan”, on 25th November at Cinepax Cinema, Karachi.
The 15-minute film was directed by Umar Riaz. It was a fictional story based on the music of Madam Noor Jehan that had been selected from EMI Pakistan’s archives.
While talking about the film, Mr. Zeeshan Chaudary (General Manager of EMI Pakistan) said,
“We are pleased to be part of this initiative, the life and art of Madam Noor Jehan is filled with joy, love and splendid music. This short film is an effort to reminisce the golden era of Pakistan’s music industry with fresh techniques of audio and visual representation.”
He further added,
“With this we have tried to give audience a feel of the original music keeping in mind the requirements of state of the art studio and visual appeal for the audience. This film will take you back to the era of the melodious singer, who not just conquered the heart of millions but made history in subcontinent with her work.”
The event was attended by Ms. Aliya Iqbal Naqvi along with a group of panelists including Mr. Hameed Haroon (Chief Executive Officer of the Pakistan Herald Publications (Pvt.) Limited), Mr. Umar Riaz (Director of Gul-e-Daudi), Mr. Arshad Mahmud (Director Programmes and Administration), NAPA and Ms. Tina Sani among socialites, press, media, and bloggers
The film screening was followed by a discussion session among the panelists, and Question-Answer session was hosted by the director of the film to discuss the story and efforts of the production team.
Here are pictures from the premiere of Gul-e-Daudi.