HSY Launched his Karachi Flagship Store

Pakistan’s biggest fashion force, Hassan Sheheryar Yasin (HSY), launched his Karachi retail flagship on 13th May, at the Dolmen Mall in Clifton.

While talking about the launch Hassan Sheheryar Yasin said,

“As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city’s retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!”

The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.

The three different lines will share HSY, HSY Ltd PKR 7000 line which started in cotton and silk tunics for women working retail, featuring ready-to-wear formals light line luxury PKR PKR 25,000 and 50,000 starting from the top wear price.

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Sagar Samy

Sagar Samy is an AI Generalist, entrepreneur, digital strategist, educator, and storyteller working at the intersection of Artificial Intelligence, content, media, marketing, and digital innovation. He is the Founder & CEO of AIlegence, where he works on AI-powered solutions, digital strategies, creative content, and emerging technologies that help individuals and businesses adapt to the rapidly changing digital landscape. Beyond his work as an entrepreneur, Sagar actively conducts AI training, workshops, mentorship sessions, and talks for students, professionals, freelancers, and organizations. His sessions focus on making AI practical, accessible, and useful in real-world work, from content creation and communication to productivity, freelancing, marketing, and business. As a media and communication professional and Gold Medalist from SZABIST University, Sagar brings together his background in storytelling, filmmaking, digital marketing, and communication with his growing expertise in generative AI and emerging technologies. He has spoken at universities, professional events, entrepreneurship programs, and industry sessions, helping people understand not just what AI can do, but how to actually use it to create, work smarter, and build new opportunities. His work spans AI, Generative AI, AI Content Creation, Digital Marketing, Personal Branding, Social Media, Media & Communication, Freelancing, Training, Consulting, and Creative Strategy. Currently, Sagar is focused on building AIlegence, training the next generation of AI-powered professionals and creators, and exploring what becomes possible when human creativity meets artificial intelligence. AI. Creativity. Strategy. Storytelling. Growth. As a Senior Accounts Lead, he develops and directs marketing strategies that align seamlessly with client goals, integrating AI tools to boost efficiency and foster data-informed decision-making. In 2023, Sagar expanded his professional footprint by founding Sagar Samy Ltd in the UK, focusing on innovative digital commerce solutions. His scholarly work is featured in prestigious national and international journals, reinforcing his position as a key thinker in digital communication. Sagar invites collaboration with like-minded professionals and organizations eager to explore and expand in the arenas of digital marketing and AI-driven strategies.

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