Pakistan’s biggest fashion force, Hassan Sheheryar Yasin (HSY), launched his Karachi retail flagship on 13th May, at the Dolmen Mall in Clifton.
While talking about the launch Hassan Sheheryar Yasin said,
“As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city’s retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!”
The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.
The three different lines will share HSY, HSY Ltd PKR 7000 line which started in cotton and silk tunics for women working retail, featuring ready-to-wear formals light line luxury PKR PKR 25,000 and 50,000 starting from the top wear price.