HSY Launched his Karachi Flagship Store

Pakistan’s biggest fashion force, Hassan Sheheryar Yasin (HSY), launched his Karachi retail flagship on 13th May, at the Dolmen Mall in Clifton.

While talking about the launch Hassan Sheheryar Yasin said,

“As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city’s retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!”

The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.

The three different lines will share HSY, HSY Ltd PKR 7000 line which started in cotton and silk tunics for women working retail, featuring ready-to-wear formals light line luxury PKR PKR 25,000 and 50,000 starting from the top wear price.

J. Proudly Presents “HAR RANG APNA”

Pakistan’s top fashion retail brand J. launched their new collection “Har Rang Apna” on 4th February, 2016 in Dolmen Mall Clifton, Karachi.

J. is known for their traditional craftsmanship, and did not disappoint with its newest collection. Har Rang Apna is a perfect blend of traditional and contemporary design philosophy and was received with huge applause and appreciation by the attendees.

Har Rang Apna is inspired by truck art and boasts a range of outfits, including beautiful kurtis, exquisite jacquard, lawn triads, and more. The collection is a dazzling palette, with every colour of the rainbow represented. The sophisticated cuts and stylish embellishments lend a certain elegance to the whole volume.

Speaking about the collection, Ali Mufti (Head of Sales & Marketing) said,

“Truck art represents our country’s shades; we own the colours of Pakistan and are showcasing the best of our hues. Every province has its own flavor but a common thread of colour and surrealism defines the art that rooms the roods. It is truly a canvas pointed with all the colours of Pakistan.”

In attendance were some prominent personalities from the fashion and entertainment industry, including Shamoon Abbasi, Nadia Hussain, Javeria Saud, Abbas Jaffri, Junaid Khan, Omar Shahzad, Kiran Khan, Rubab, Sadia Imam, Areeba Habib, Sadaf kanwal, Aliya Imam and Deputy Speaker Sindh Assembly Dr. Shahla Raza along with MNA Shahida Rahmani.  Har Rang Apna, J. Vol 1 is available in all J. outlets nationwide.

Since its inception in 2002, J. has always striven to stay ahead of the game. Today, it is one of the largest clothing brands in Pakistan and beyond. Beginning as a line of menswear, the brand has since expanded into all things fashion, with a vast collection of clothing for women, as well as accessories, fragrances and more.

Here are some pictures from the event