Mughalia Tarz-e-Ishq – Promotion of Mughal Culture via Ramp Walk!

We live in a country that has forgotten its identity because of too much influence of western culture, and we feel proud to adopt western culture, instead of adopting our own traditional culture that having long history. In fact we feel shame in adopting our culture. If we see the history so how beautiful and vast our culture was, and Mughal culture is one of those. Indeed Mughal era was the golden era of subcontinent, their culture, traditions, customs, and so on. Each and everything was royal.

Pakistan Fashion Industry is playing major role in destroying norms and customs of the society by continue promoting Western Culture in the society. Just because of it, the society has started adopting western culture, and has forgotten their own golden culture. And unfortunately media is playing major role in promoting instead of stopping it.

To highlight this issue Kamran Javaid (famous for organizing Karachi Advertising Festival, Karachi Short Film Festival, and Motivational campaign IQbalance) took stand to promote Mughal Culture at the opening ceremony of IQbalance season 3. Event took place at Park Towers, Karachi. It was divided into 2 parts in which the first part was the opening ceremony of IQbalance season 3, while the second part was Mughalia Ramp Walk with the name “Mughalia Tarz-e-Ishq”

The aim of the event was to promote not only Mughal culture but also new talent including Designers, Models, Make-up artists, etc. Plus, it was also the trainer launching ceremony (TLC) so in the first part of the event, trainers were introduced in TLC, while in the second part Mughlia Tarz-e-Ishq took place.

The event was attended by bloggers, photographers, press, media, and socialites among others. Although the TLC couldn’t brought the attention of attendees but the Mughlia Tarz-e-Ishq capture the hearts of audience, and in between the performance of very talented singer Syed Hassaan was trying to keep the energy level high. Although he’s new in the industry but his voice will soon make him the popular singer in the field of Music industry.

Mughalia Ramp walk was divided into 3 parts. In first part story of Salim/Anarkali and Jahanghir/Noor Jahan, in second part Nawabi culture and Umra-o-Jahan, while in third part story of Joda Akbar was shown with ramp walk of models.

While talking about the event Kamran Javaid said,
In our industry, we’re promoting western culture. So, someone has to take stand to promote Eastern culture, and I tried my best to introduce Mughia Tarz-e-Ishq for promotion of eastern culture.

Arif Dawood (Director of the Mughlia Tarz-e-Ishq) revealed,
The aim of the show is not only providing entertainment but also providing platform to all those designers who don’t get a chance to showcase their collection on renowned platforms.

It is such a great step by Mr. Kamran Javiad to promote eastern culture, and we should highly appreciate his efforts. This kind of shows should be held in each city of Pakistan, and media should give it good coverage for the betterment of society.

Here are few pictures from the event.

J. Proudly Presents “HAR RANG APNA”

Pakistan’s top fashion retail brand J. launched their new collection “Har Rang Apna” on 4th February, 2016 in Dolmen Mall Clifton, Karachi.

J. is known for their traditional craftsmanship, and did not disappoint with its newest collection. Har Rang Apna is a perfect blend of traditional and contemporary design philosophy and was received with huge applause and appreciation by the attendees.

Har Rang Apna is inspired by truck art and boasts a range of outfits, including beautiful kurtis, exquisite jacquard, lawn triads, and more. The collection is a dazzling palette, with every colour of the rainbow represented. The sophisticated cuts and stylish embellishments lend a certain elegance to the whole volume.

Speaking about the collection, Ali Mufti (Head of Sales & Marketing) said,

“Truck art represents our country’s shades; we own the colours of Pakistan and are showcasing the best of our hues. Every province has its own flavor but a common thread of colour and surrealism defines the art that rooms the roods. It is truly a canvas pointed with all the colours of Pakistan.”

In attendance were some prominent personalities from the fashion and entertainment industry, including Shamoon Abbasi, Nadia Hussain, Javeria Saud, Abbas Jaffri, Junaid Khan, Omar Shahzad, Kiran Khan, Rubab, Sadia Imam, Areeba Habib, Sadaf kanwal, Aliya Imam and Deputy Speaker Sindh Assembly Dr. Shahla Raza along with MNA Shahida Rahmani.  Har Rang Apna, J. Vol 1 is available in all J. outlets nationwide.

Since its inception in 2002, J. has always striven to stay ahead of the game. Today, it is one of the largest clothing brands in Pakistan and beyond. Beginning as a line of menswear, the brand has since expanded into all things fashion, with a vast collection of clothing for women, as well as accessories, fragrances and more.

Here are some pictures from the event

 

Sadaf Kanwal – Set to make her big screen debut

 

 

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Sadaf Kanwal is one of the most talented and renowned model in Pakistan Fashion industry. Her long height, charm attractive look and eye catching personality has made her one of the most wanted model of Pakistan Fashion Industry

She was born on 29th August 1993 in Karachi, Pakistan

Sadaf started her modeling career in 2010. Since then she has earned a huge name, fame, and success in the fashion industry. She has walked on numerous ramps, and done many cover shoots, and countless fashion shoots for the renowned brands and designers of Pakistan

She has won the title of “Ramp Ki Rani” as in couture queen, She has been Brand ambassador of many brands. And she has also won the award for the “Best Emerging Talent” in 14th  LUX Style Awards

After making a great name in the field of modeling, now she is all set to make her big screen debut in an upcoming film “Balu Mahi”

The film will be directed by Haissam Hussain, which is one of the best director of Pakistan. He has directed many super hit serials and is famous for “Dastaan,”“Dureshawar” and “Aunn Zara.” And will be produced by Sadia Jabbar, which is renowned for the successful drama serial” Mera Naam Yousuf Hai.”

While talking about her upcoming movie, Sadaf revealed,

“Many models gave the audition but I was the luckiest to be roped in. Osman Khalid Butt, Ainy Jaffri and I play lead roles in the movie. I’m quite comfortable acting in this film and I’m not nervous. I’ve previously done a drama serial but it’s yet to go on air.”

She also added,

“There will be two songs that she’ll be featured in.”