Nishat Linen is one of the biggest textile and home fashion retail chains in Pakistan that has redefined the industry with acute attention paid to quality, design and affordability.
Nishat Linen has expanded to a full collection of ready-to-wear and unstitched clothing, home linen as well as accessories including shoes, handbags, small leather goods, scarves, and jewelry.
They having an online store as well as more than 70 outlets in 29 cities and expanding in Pakistan, Nishat Linen boasts of an international retail presence in Dubai, Abu Dhabi, Saudi Arabia, Canada, UK and now in USA too.
Nishat Linen launched their most awaited summer collection on 3rd March, 2016 in Dolmen Mall Clifton, Karachi.
While talking about the collection, Ms. Naz Mansha (CEO of Nishat Linen) revealed,
“’Nishat Linen’ has launched our 2016 summer collection in its unique color palette keeping the season and the lifestyle of our clients in mind.”
She further revealed,
“Overall, the Nishat team has created a wide range of apparels for the Pakistani women from all walks of life.”
The launch was attended by models, celebrities and socialites including Anoushey Ashraf, Maheen Khan, Rubya Chaudhry, Fauzia Aman, Areeba Habib, Humaira Asghar Ali, Saima Azhar, Mahvish Hasan, Ruby Shakeel, Zainab Chottani, Amna Malik, Neelo Munaf, Aamir Mazhar, Saira Saigal, Salima Fareesta, Tara Uzra Dawood, and Zahraa Saifullah among many others.
The collection featured three piece suits with printed chiffon dupattas in charmeuse, crinkle, bemberg and silk giving off the vibe of ultra-feminine silhouettes and fluidity while the 100% cotton shirts and trousers are the perfect fabrics for the upcoming summer.
With the right combination of chic, elegance and finesse, the collection is just the perfect blend for the woman of Pakistan who knows how to carry it right.
Nishat Linen is focused on providing fashion conscious individuals with premium quality fabrics paired with the trendiest of designs each season at an affordable price and fulfills the fashion needs of every woman who wants to look good.
Here are some pictures from the launch of Nishat Linen summer collection 2016.
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Sagar Samy
Sagar Samy is an AI Generalist, entrepreneur, digital strategist, educator, and storyteller working at the intersection of Artificial Intelligence, content, media, marketing, and digital innovation.
He is the Founder & CEO of AIlegence, where he works on AI-powered solutions, digital strategies, creative content, and emerging technologies that help individuals and businesses adapt to the rapidly changing digital landscape.
Beyond his work as an entrepreneur, Sagar actively conducts AI training, workshops, mentorship sessions, and talks for students, professionals, freelancers, and organizations. His sessions focus on making AI practical, accessible, and useful in real-world work, from content creation and communication to productivity, freelancing, marketing, and business.
As a media and communication professional and Gold Medalist from SZABIST University, Sagar brings together his background in storytelling, filmmaking, digital marketing, and communication with his growing expertise in generative AI and emerging technologies.
He has spoken at universities, professional events, entrepreneurship programs, and industry sessions, helping people understand not just what AI can do, but how to actually use it to create, work smarter, and build new opportunities.
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