Nishat Linen Launched Summer Collection 2016

Nishat Linen is one of the biggest textile and home fashion retail chains in Pakistan that has redefined the industry with acute attention paid to quality, design and affordability.

Nishat Linen has expanded to a full collection of ready-to-wear and unstitched clothing, home linen as well as accessories including shoes, handbags, small leather goods, scarves, and jewelry.

They having an online store as well as more than 70 outlets in 29 cities and expanding in Pakistan, Nishat Linen boasts of an international retail presence in Dubai, Abu Dhabi, Saudi Arabia, Canada, UK and now in USA too.

Nishat Linen launched their most awaited summer collection on 3rd March, 2016 in Dolmen Mall Clifton, Karachi.

While talking about the collection, Ms. Naz Mansha (CEO of Nishat Linen) revealed,

“’Nishat Linen’ has launched our 2016 summer collection in its unique color palette keeping the season and the lifestyle of our clients in mind.”

She further revealed,

“Overall, the Nishat team has created a wide range of apparels for the Pakistani women from all walks of life.”

The launch was attended by models, celebrities and socialites including Anoushey Ashraf, Maheen Khan, Rubya Chaudhry, Fauzia Aman, Areeba Habib, Humaira Asghar Ali, Saima Azhar, Mahvish Hasan, Ruby Shakeel, Zainab Chottani, Amna Malik, Neelo Munaf, Aamir Mazhar, Saira Saigal, Salima Fareesta, Tara Uzra Dawood, and Zahraa Saifullah among many others.

The collection featured three piece suits with printed chiffon dupattas in charmeuse, crinkle, bemberg and silk giving off the vibe of ultra-feminine silhouettes and fluidity while the 100% cotton shirts and trousers are the perfect fabrics for the upcoming summer.

With the right combination of chic, elegance and finesse, the collection is just the perfect blend for the woman of Pakistan who knows how to carry it right.

Nishat Linen is focused on providing fashion conscious individuals with premium quality fabrics paired with the trendiest of designs each season at an affordable price and fulfills the fashion needs of every woman who wants to look good.

Here are some pictures from the launch of Nishat Linen summer collection 2016.

J. Proudly Presents “HAR RANG APNA”

Pakistan’s top fashion retail brand J. launched their new collection “Har Rang Apna” on 4th February, 2016 in Dolmen Mall Clifton, Karachi.

J. is known for their traditional craftsmanship, and did not disappoint with its newest collection. Har Rang Apna is a perfect blend of traditional and contemporary design philosophy and was received with huge applause and appreciation by the attendees.

Har Rang Apna is inspired by truck art and boasts a range of outfits, including beautiful kurtis, exquisite jacquard, lawn triads, and more. The collection is a dazzling palette, with every colour of the rainbow represented. The sophisticated cuts and stylish embellishments lend a certain elegance to the whole volume.

Speaking about the collection, Ali Mufti (Head of Sales & Marketing) said,

“Truck art represents our country’s shades; we own the colours of Pakistan and are showcasing the best of our hues. Every province has its own flavor but a common thread of colour and surrealism defines the art that rooms the roods. It is truly a canvas pointed with all the colours of Pakistan.”

In attendance were some prominent personalities from the fashion and entertainment industry, including Shamoon Abbasi, Nadia Hussain, Javeria Saud, Abbas Jaffri, Junaid Khan, Omar Shahzad, Kiran Khan, Rubab, Sadia Imam, Areeba Habib, Sadaf kanwal, Aliya Imam and Deputy Speaker Sindh Assembly Dr. Shahla Raza along with MNA Shahida Rahmani.  Har Rang Apna, J. Vol 1 is available in all J. outlets nationwide.

Since its inception in 2002, J. has always striven to stay ahead of the game. Today, it is one of the largest clothing brands in Pakistan and beyond. Beginning as a line of menswear, the brand has since expanded into all things fashion, with a vast collection of clothing for women, as well as accessories, fragrances and more.

Here are some pictures from the event