Pakistan’s top fashion retail brand J. launched their new collection “Har Rang Apna” on 4th February, 2016 in Dolmen Mall Clifton, Karachi.
J. is known for their traditional craftsmanship, and did not disappoint with its newest collection. Har Rang Apna is a perfect blend of traditional and contemporary design philosophy and was received with huge applause and appreciation by the attendees.
Har Rang Apna is inspired by truck art and boasts a range of outfits, including beautiful kurtis, exquisite jacquard, lawn triads, and more. The collection is a dazzling palette, with every colour of the rainbow represented. The sophisticated cuts and stylish embellishments lend a certain elegance to the whole volume.
Speaking about the collection, Ali Mufti (Head of Sales & Marketing) said,
“Truck art represents our country’s shades; we own the colours of Pakistan and are showcasing the best of our hues. Every province has its own flavor but a common thread of colour and surrealism defines the art that rooms the roods. It is truly a canvas pointed with all the colours of Pakistan.”
In attendance were some prominent personalities from the fashion and entertainment industry, including Shamoon Abbasi, Nadia Hussain, Javeria Saud, Abbas Jaffri, Junaid Khan, Omar Shahzad, Kiran Khan, Rubab, Sadia Imam, Areeba Habib, Sadaf kanwal, Aliya Imam and Deputy Speaker Sindh Assembly Dr. Shahla Raza along with MNA Shahida Rahmani. Har Rang Apna, J. Vol 1 is available in all J. outlets nationwide.
Since its inception in 2002, J. has always striven to stay ahead of the game. Today, it is one of the largest clothing brands in Pakistan and beyond. Beginning as a line of menswear, the brand has since expanded into all things fashion, with a vast collection of clothing for women, as well as accessories, fragrances and more.
Here are some pictures from the event