Rise & Fall of Pakistan Drama Industry – PDI

There was a time when Pakistani dramas were considered as the best dramas of sub-continent. Pakistan Drama Industry (PDI) started in 1960s and since the beginning of television, PTV was the only channel to produced Pakistani dramas, and the 1st ever super hit drama was “Khuda Ki Basti” which went on air on PTV in 1969.

After that many super hit dramas were produced including 50-50, Alif Noon, Sona Chandi, Aangan Tehra, Ankahi, Dhoop Kinare, Sunehray Din, and Alpha Bravo Charlie among others.

Surely, it was the rise of PDI, and the golden era of PTV that produced such super hit dramas which made records in the history of Pakistan. But unfortunately, PDI became commercialized after 1990s; and not only forget to produced such quality dramas, but also lost their level at which they were during the decades of 1970s, 80s, & 90s.

It was the downfall of our industry. But soon PEMRA issued licenses to many private channels, and the channels took responsibility to get theirs level back.

And finally HUM TV took one step forward to bring back PDI at their rise. And produced such amazing dramas which not only played a major role to bring our industry level back at rise but also made new records. Humsafar, Zindagi Gulzar Hai, Dastaan, Mera Naseeb, Kankar, Durr e Shehwar, and Dil e Muztar were the dramas which set new records in the drama history of our country.

Now a days, Pakistani dramas are being produced on not only typical themes but also promoting Indian culture in our dramas. And producers are crossing all the limits for the sake of TRPs by broadcasting bold scenes, and adopting Western & Indian culture etc. It seems our industry is going to suffer downfall once again.

If our industry stop showing Indian culture in our dramas, and start promoting our own culture, then our industry will not go at rise but also our culture will be highly promoted across the world.

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Sagar Samy

Sagar Samy is an AI Generalist, entrepreneur, digital strategist, educator, and storyteller working at the intersection of Artificial Intelligence, content, media, marketing, and digital innovation. He is the Founder & CEO of AIlegence, where he works on AI-powered solutions, digital strategies, creative content, and emerging technologies that help individuals and businesses adapt to the rapidly changing digital landscape. Beyond his work as an entrepreneur, Sagar actively conducts AI training, workshops, mentorship sessions, and talks for students, professionals, freelancers, and organizations. His sessions focus on making AI practical, accessible, and useful in real-world work, from content creation and communication to productivity, freelancing, marketing, and business. As a media and communication professional and Gold Medalist from SZABIST University, Sagar brings together his background in storytelling, filmmaking, digital marketing, and communication with his growing expertise in generative AI and emerging technologies. He has spoken at universities, professional events, entrepreneurship programs, and industry sessions, helping people understand not just what AI can do, but how to actually use it to create, work smarter, and build new opportunities. His work spans AI, Generative AI, AI Content Creation, Digital Marketing, Personal Branding, Social Media, Media & Communication, Freelancing, Training, Consulting, and Creative Strategy. Currently, Sagar is focused on building AIlegence, training the next generation of AI-powered professionals and creators, and exploring what becomes possible when human creativity meets artificial intelligence. AI. Creativity. Strategy. Storytelling. Growth. As a Senior Accounts Lead, he develops and directs marketing strategies that align seamlessly with client goals, integrating AI tools to boost efficiency and foster data-informed decision-making. In 2023, Sagar expanded his professional footprint by founding Sagar Samy Ltd in the UK, focusing on innovative digital commerce solutions. His scholarly work is featured in prestigious national and international journals, reinforcing his position as a key thinker in digital communication. Sagar invites collaboration with like-minded professionals and organizations eager to explore and expand in the arenas of digital marketing and AI-driven strategies.

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