Rise & Fall of Pakistan Drama Industry – PDI

There was a time when Pakistani dramas were considered as the best dramas of sub-continent. Pakistan Drama Industry (PDI) started in 1960s and since the beginning of television, PTV was the only channel to produced Pakistani dramas, and the 1st ever super hit drama was “Khuda Ki Basti” which went on air on PTV in 1969.

After that many super hit dramas were produced including 50-50, Alif Noon, Sona Chandi, Aangan Tehra, Ankahi, Dhoop Kinare, Sunehray Din, and Alpha Bravo Charlie among others.

Surely, it was the rise of PDI, and the golden era of PTV that produced such super hit dramas which made records in the history of Pakistan. But unfortunately, PDI became commercialized after 1990s; and not only forget to produced such quality dramas, but also lost their level at which they were during the decades of 1970s, 80s, & 90s.

It was the downfall of our industry. But soon PEMRA issued licenses to many private channels, and the channels took responsibility to get theirs level back.

And finally HUM TV took one step forward to bring back PDI at their rise. And produced such amazing dramas which not only played a major role to bring our industry level back at rise but also made new records. Humsafar, Zindagi Gulzar Hai, Dastaan, Mera Naseeb, Kankar, Durr e Shehwar, and Dil e Muztar were the dramas which set new records in the drama history of our country.

Now a days, Pakistani dramas are being produced on not only typical themes but also promoting Indian culture in our dramas. And producers are crossing all the limits for the sake of TRPs by broadcasting bold scenes, and adopting Western & Indian culture etc. It seems our industry is going to suffer downfall once again.

If our industry stop showing Indian culture in our dramas, and start promoting our own culture, then our industry will not go at rise but also our culture will be highly promoted across the world.

Jeewan Hathi is all set to release

The trailer of upcoming Pakistani film Jeewan Hathi was officially revealed on 30th September, in Karachi, by Matteela Films & Footprint Entertainment at an exclusive event with the cast of the movie along with the press, media and bloggers.

The movie is directed by Meenu Gaur and Farjad Nabi and written by Faseeh Bari Khan and is produced by Mazhar Zaidi and Shailja Khejriwal, under the banner of Mattela Films Company.

The cast includes Hina Dilpazeer (Popularly known as “MOMO”), Naseeruddin Shah, Kiran Tabeer, Fawad Khan, Samiya Mumtaz and Adnan Jaffer.

Jeewan Hathi is a black comedy, and is all about the race of TRPs in television industry of Pakistan that how the owners cross all the limits just for the ratings of show, and these all presents in such a comedy way.

The story is about an ideal, loving, lower middle class couple’s marriage is on the edge of collapse when they find themselves part of a TV game show, and attracted by the prize of an enormous screen.

While talking about the press meet-up, director Meenu Gaur said,

“We have worked really hard on the movie and the credit goes to our entire team for working hard day and night. This thriller/comedy movie is an attempt by our team to entertain the audience and we hope the people who visit the cinema would enjoy every bit of the movie.”

While talking about the press meet-up, actress Hilna Dilpazeer said,

“I’m playing a role of morning show host and my husband owns the TV channel where I work.”

She further said,

“He changes my show timings to the late night slot and tries to give the morning show to his girlfriend. I do protests and many different things to increase the ratings of my late night show. It’s an amazing comedy and that’s why I signed the film.”

The movie is all set to release on 4th November, 2016 across Pakistan. Here are the pictures from the press meet-up of upcoming movie Jeewan Hathi.