IFLIX SIGNS WITH PAKISTAN’S TOP NETWORK, HUM TV

IFLIX, the world’s leading Internet TV service has announced a licensing deal with Hum TV, Pakistan’s most established and acclaimed 24-hour entertainment TV channel, and soon to launch in Pakistan.

iflix members in Pakistan will soon be able to watch Hum TV’s most popular and award-winning dramas, including Bin Roye, Udaari, Mann Mayal, Zara Yaad Kar, Pakeeza, Gul-e-Rana, Maan, Kaisay Tum Se Kahoon, Qaid-e-Tanhai, Vasl and many more. In the coming months, it will continue to add more of Hum TV’s best dramas, with all the time audience favorites including Humsafar, Zindagi Gulzar Hai, Sanam, Diyar-e-Dil, Sadqay Tumhare, Dil-e-Muztar, Meray Qatil Meray Dildar, Man-o-Salwa, Shanakht, Kadoorat, and many more.

While announcing, James Bridges (iflix Group Chief Content Officer) stated,

“We are deeply committed to localization, and this landmark partnership with Hum TV is a testament to that promise. We are thrilled to add so many of Hum TV’s most popular and award-winning beloved, local dramas to our vast library of top international and regional content, as a part of our promise to deliver the best and widest selection of TV shows and movies from all over the world to our members.”

Hassan Jawed (Chief Strategy Officer of Hum Network Limited) commented,

“Our collaboration with iflix exhibits our commitment to promoting quality entertainment content globally. As part of this commitment, we have focused on digital media to make our content easily accessible to our global target audience. We are confident that iflix will prove to be a key strategic partner for us in the years to come.”

iflix is currently available in Malaysia, Thailand, the Philippines, Indonesia, Sri Lanka, the Maldives and Brunei, and will continue to spread its world-class service to emerging markets in the coming months.  It offers consumers a vast library of top Hollywood, Asian regional, and local TV shows and movies including many first run exclusives and award winning programs. iflix subscribers can also download TV shows and movies from iflix’s extended index for offline viewing.

iflix

Rise & Fall of Pakistan Drama Industry – PDI

There was a time when Pakistani dramas were considered as the best dramas of sub-continent. Pakistan Drama Industry (PDI) started in 1960s and since the beginning of television, PTV was the only channel to produced Pakistani dramas, and the 1st ever super hit drama was “Khuda Ki Basti” which went on air on PTV in 1969.

After that many super hit dramas were produced including 50-50, Alif Noon, Sona Chandi, Aangan Tehra, Ankahi, Dhoop Kinare, Sunehray Din, and Alpha Bravo Charlie among others.

Surely, it was the rise of PDI, and the golden era of PTV that produced such super hit dramas which made records in the history of Pakistan. But unfortunately, PDI became commercialized after 1990s; and not only forget to produced such quality dramas, but also lost their level at which they were during the decades of 1970s, 80s, & 90s.

It was the downfall of our industry. But soon PEMRA issued licenses to many private channels, and the channels took responsibility to get theirs level back.

And finally HUM TV took one step forward to bring back PDI at their rise. And produced such amazing dramas which not only played a major role to bring our industry level back at rise but also made new records. Humsafar, Zindagi Gulzar Hai, Dastaan, Mera Naseeb, Kankar, Durr e Shehwar, and Dil e Muztar were the dramas which set new records in the drama history of our country.

Now a days, Pakistani dramas are being produced on not only typical themes but also promoting Indian culture in our dramas. And producers are crossing all the limits for the sake of TRPs by broadcasting bold scenes, and adopting Western & Indian culture etc. It seems our industry is going to suffer downfall once again.

If our industry stop showing Indian culture in our dramas, and start promoting our own culture, then our industry will not go at rise but also our culture will be highly promoted across the world.

Mahira Khan is all set to comeback fromVerna

Mahira Khan, who is one of the most talented, charming and an amazing Pakistani actress, and popularly known for her incredible acting skills. She gave her debut from the film Bol, and now after 5 years, she is all set to comeback from the film Verna.

The man who is credited for the revival of Pakistani cinema, is all set for a comeback. After the blockbusters like Bol and Khuda Ke Liye, ready to give another blockbuster Verna. Yes, I’m talking about one of the brilliant Pakistani director, none other than Shoaib Mansoor. Who himself has written, and will direct his upcoming film Verna, under his banner SHOMAN Productions.

While talking about the film, actress Mahira Khan revealed,

“Well, I think the whole journey now would be very different. My part in Bol was small and also my first ever acting experience. I was nervous but I was carefree, enjoying my time on set with the kids who played my brother and sisters. When Shoaib Sahab called me after five years this time and told me the story, I knew I’d be challenged as an actor.”

On announcing his next film, director Shoaib Mansoor stated,

“This film is being made by a man of Pakistan, to urge the men of the world to listen to women. It will encourage women to speak up. Khuda ke liye bol verna…”

Sultana Siddiqui, President HUM Network said,

“We at HUM are very happy to have signed up as distributors for Shoaib Mansoor’s film Verna. He is a brilliant director and his views on subjects that are close to our hearts as well, are similar. Shoaib’s films are commercial but at the same time focus on topics that carry a strong message.”

She further said,

“We’re hopeful that this film will be even more successful than his previous ones.”

The film is expected to release on Eid-ul-Fitr 2017.

Maya Ali presented her terms to Bollywood

Maya Ali is one of the most talented, charming and renowned Pakistani actress. She started her career as VJ on different TV channels like Samma TV, Waqt News and Duniya News.

Since 2012, she has appeared in many super hit drama serials. She first appeared as an actress in the drama serial “Durr-e-Shahwar” on HUM TV. And then she got the role in the drama serial “Aik Nayee Cinderella.” Since then the doors of success opened for her. She has not only been appeared in hit drama serials but also she has done many commercials, fashion shoots for the leading brands, and done ramp walk as well. Now it’s time to spread the magic across the border.

Since she is so talented and the gorgeous, so she could be another one to appear in Bollywood movies. As her drama characters have already created the waves across the border.

Few weeks ago, a production company invited Maya Ali to India. While speaking to a news and entertainment portal, she stated,

“They called my manager around three months ago and asked for my availability. Before anything, I mentioned my restrictions and when they were okay with it, my visa process began.”

She proved her enthusiasm when she told the production house that she wasn’t desperate to debut on the silver screen and would work on her own terms.

“I met the producer, male lead, and the director. I told them directly that I am not dying to come to Bollywood or anything because I have a lot of work in my own country.”

The meetings have gone smooth, but reportedly Maya Ali has a few reservations regarding her character’s wardrobe.

“I have some issues regarding wardrobe. Until those issues are sorted out, I won’t say yes to them.”

It is really impressive that Maya Ali respect her moral values, and will only deal if the things will go in her way. Maya Ali had also confirmed that she’ll never compromise on quality, especially on the other side of border.

She further stated,

“I recently met Mahira Khan, and she told me that when she is on the sets of Raees, she has Pakistan’s flag carved on her shoulder. Similarly, I believe I can’t wear revealing clothes or be part of make-out scenes. There’s a lot of respect that I’ve earned here, and I have a responsibility as a public figure. I’d rather do an A-Grade Pakistani film than do a C-Grade film there”

Surely, Maya Ali is an avatar of amazing and strong willed woman.

Alishba Yousuf – Comeback with her upcoming drama serial “Mausam Chura Liye Humnay”

 

Syra-Yousuf-With-Alishba-Yousuf-and-Palwasha-Yousuf

Alishba Yousuf is one the prettiest, and the talented VJ/Model/Actress of Pakistan showbiz Industry.

Alishba Yousuf was born on 16th September 1985 in Karachi, Pakistan.

Alishba Yousuf is eldest sister of Syra Yousuf and Palwasha Yousaf. They 3 sisters started their career as a VJ. Because of their talent, cuteness, and pretty persona, they 3 made a huge name of themselves in Pakistan Showbiz Industry.

Alishba also started her career as a VJ on AAJ TV. Since then she has appeared in many TV Commercials. She has also acted as Brand Ambassador of leading Pakistani Brands such as Mobilink, Fair and Lovely, and Peki.

She made her acting debut in the drama serial “Chand Pe Dastak” on HUM TV. After that she appeared in many other dramas such as “Ek Nazar Meri Taraf,” Takkay ki Ayegi Baraat,” “Meray Charagar,” “Meray Dard Ko Jo Zuban Miley,” “Main Abdul Qadir Hoon,” “Annie ki Ayegi Baraat,” among others.

She also appeared in ARY Digital reality show “Desi Kuriyan” with her sister Palwasha.

She has done modeling and has appeared in 2 telefilms as well, names are Mangni Arranged and Pappu Ki Parason on HUM TV.

Today she gave a good news to all of her fans on her Facebook fan page by saying,

“Oh fresh! A good news for all the fans of Alishba Yousuf. She is all set to make a comeback on the television screens with her upcoming drama serial ‘Mausam Chura Liye Humnay’ written by Rahat Jabeen, directed by Abdullah Badini and produced by Ironline SG Production.
The cast includes Alishba Yousuf, Azfar Rehman and Nauman Ijaz in the lead roles. The filming of the serial has officially started and will be aired soon on ARY Digital.”

Alishba Yousuf (10)